{"id":2141,"date":"2026-08-28T09:33:04","date_gmt":"2026-08-28T09:33:04","guid":{"rendered":"https:\/\/ecg.com.gh\/blog\/?p=2141"},"modified":"2026-08-28T09:33:04","modified_gmt":"2026-08-28T09:33:04","slug":"ashanti-west-management-engages-franchise-officers-to-boost-revenue-collection","status":"publish","type":"post","link":"https:\/\/ecg.com.gh\/blog\/2026\/08\/28\/ashanti-west-management-engages-franchise-officers-to-boost-revenue-collection\/","title":{"rendered":"Ashanti West Management Engages Franchise Officers to Boost Revenue Collection"},"content":{"rendered":"<p>Management of the Ashanti West Region of the Electricity Company of Ghana (ECG) has engaged Franchise Officers across four districts, urging them to strengthen their efforts to improve revenue collection and reduce customer debt.<\/p>\n<p>The engagement, held on Wednesday, August 26, 2026, brought together Franchise Officers, District Managers, Customer Management Officers and Debt Management Officers from the Abuakwa, Suame, Adum and Ahinsan Districts.<\/p>\n<p>Beyond reviewing performance figures, the meeting provided an opportunity for Management to listen to the officers, understand the challenges they face in the field and discuss issues relating to their remuneration and the effective execution of their new responsibilities.<\/p>\n<p>The Franchise Officer initiative, piloted in the Abuakwa and Suame Districts in 2025, was expanded and formally launched in 2026 as part of ECG\u2019s efforts to strengthen revenue mobilisation and improve customer service.<\/p>\n<p>Under the initiative, former meter readers have taken on broader responsibilities, including distributing bills, reading postpaid meters, disconnecting customers in arrears and monitoring prepaid meters.<\/p>\n<p>Addressing the officers, General Manager of the Ashanti West Region, <strong>Ing. George Amoah<\/strong>, expressed concern about the Region\u2019s recent performance in collecting revenue from Non-SL\u03a4 customers.<\/p>\n<p>He noted that although Franchise Officers were reading more meters, this was not translating into a corresponding improvement in revenue collection, particularly because some customers in arrears were not being disconnected.<\/p>\n<p>\u201cWe have observed with grave concern the dwindling revenue from NSLT customers as a result of Franchise Officers not disconnecting customers in arrears even after reading those meters,\u201d Ing. Amoah said.<\/p>\n<p>He reminded the officers that every visit to a customer should go beyond taking a meter reading. Franchise Officers, he explained, are expected to check the customer\u2019s debt status and take the necessary steps to ensure that outstanding bills are settled.<\/p>\n<p>Customers can make payments through the ECG Power App or by dialling *226#. In remote areas, customers may also seek assistance from bonded cashiers.<\/p>\n<p>Ing. Amoah further tasked Customer Management Officers and Debt Management Officers to closely monitor the performance of Franchise Officers in their respective districts, with a clear expectation of improved results in September.<\/p>\n<p>The call for improved performance was reinforced by the General Manager for Revenue, Mrs. Cynthia Bannerman, who disclosed that Management had tasked the Customer Service Directorate to identify districts with high debt levels and take practical steps to bring those debts down.<\/p>\n<p>She challenged Franchise Officers to take ownership of the debt situation in their respective operational areas.<\/p>\n<p>Mrs. Bannerman also reminded the officers of the importance of timely bill settlement, referencing <strong>PURC L.I. 2413<\/strong>, which provides for customers to settle their current bills within the stipulated 14-day period.<\/p>\n<p>She urged the Franchise Officers to ensure that customers do not accumulate unnecessary arrears, stressing that the initiative was introduced to help ECG improve its debt position through more effective revenue collection.<\/p>\n<p>For Ashanti West Regional Commercial Manager, Mr. Jonathan Asante, the success of the initiative will depend not only on the number of meters read but also on how effectively officers follow through on outstanding debts.<\/p>\n<p>\u201cRevenue collection drives the Company, and as Franchise Officers, you have an important role to play in improving the financial health of the Company. Try and eschew negative habits like extortion and deal with customers professionally,\u201d he said.<\/p>\n<p>His comments highlighted the need for Franchise Officers to balance revenue mobilisation with professionalism and respectful customer engagement, particularly as they interact directly with customers in communities.<\/p>\n<p>The engagement also gave the Franchise Officers an opportunity to share their experiences and challenges with Management.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2143\" src=\"https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-1-300x225.jpeg\" alt=\"\" width=\"795\" height=\"596\" srcset=\"https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-1-300x225.jpeg 300w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-1-1024x768.jpeg 1024w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-1-768x576.jpeg 768w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-1.jpeg 1080w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>Speaking on behalf of the officers, Mr. Richard Asamoah of the Abuakwa District expressed appreciation to Management for the engagement and the opportunity to discuss issues affecting their work.<\/p>\n<p>He pledged that the officers would work to improve their performance in September and contribute more meaningfully to the Region\u2019s revenue mobilisation efforts.<\/p>\n<p>The meeting was attended by the Revenue Management Officer, Billing Processing Officer and Public Relations Officer of the Ashanti West Region.<\/p>\n<p>As ECG continues to strengthen its revenue mobilisation efforts, the Franchise Officer initiative is expected to play an increasingly important role in bridging the gap between meter reading, customer engagement and actual revenue collection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2145\" src=\"https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-3-300x225.jpeg\" alt=\"\" width=\"807\" height=\"605\" srcset=\"https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-3-300x225.jpeg 300w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-3-1024x768.jpeg 1024w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-3-768x576.jpeg 768w, https:\/\/ecg.com.gh\/blog\/wp-content\/uploads\/2026\/08\/Franchise-3.jpeg 1080w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2141\" class=\"pvc_stats all  \" data-element-id=\"2141\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 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